![\"Hoe](\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-7-Hoe-zeg-je-het-in-1-minuut_.jpg\")
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The best way to do that is: the elevator pitch, or lift method. The elevator pitch is the time you step into the elevator with someone, you are asked: what is it you do, and before you get out, you can efficiently explain what it is you are doing and what the other person could possibly benefit from it. This requires some preparation and practice. The content of that message boils down to the answer to four questions.\u00a0What are you doing?<\/strong> What problem do you solve?<\/strong> How are you different to others?<\/strong> What's in it for me? <\/strong>\u00a0<\/p> An example of the ideal elevator pitch is the communication carried out by the American company Language Line. Wat doen ze? <\/strong>They are the largest company in the world that offers telephone translation services to companies that want to communicate with non-English speaking customers.\u00a0What problem do they solve? <\/strong>Every 23 seconds a new resident arrives in United States that does not speak English. How are they different from the rest? <\/strong>If that foreign speaker goes to a bank, insurance company or hospital, you can speak to them on the phone. What's in it for you? <\/strong>Language Line offers help, contact and sales in 150 languages. - The Shazam application* is also a textbook example of a dream elevator pitch. Their advertising goes like this. 'Do you know how annoying it is when you hear a song and you can't identify it? If you hold it to your Shazam app, you will know immediately. '<\/p>","protected":false},"excerpt":{"rendered":" The best way to do that is: the elevator pitch, or lift method. The elevator pitch is the time you step into the elevator with someone, you are asked: what is it you do, and before you get out, you can efficiently explain what it is you are doing and what the other person could possibly benefit from it. [\u2026]<\/p>","protected":false},"author":3,"featured_media":2990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-speaking"],"yoast_head":"\n