{"id":1465,"date":"2020-09-04T11:50:57","date_gmt":"2020-09-04T11:50:57","guid":{"rendered":"https:\/\/jodepoorter.be\/?p=1465"},"modified":"2021-03-31T17:38:01","modified_gmt":"2021-03-31T17:38:01","slug":"hoe-je-weet-wat-je-publiek-wil","status":"publish","type":"post","link":"https:\/\/jodepoorter.be\/en\/hoe-je-weet-wat-je-publiek-wil\/","title":{"rendered":"How can  you know what your audience wants?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4173\" src=\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_.jpg\" alt=\"Hoe je weet wat je publiek wil\" width=\"1440\" height=\"560\" srcset=\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_.jpg 1440w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-300x117.jpg 300w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-1024x398.jpg 1024w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-768x299.jpg 768w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-16x6.jpg 16w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-260x101.jpg 260w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-50x19.jpg 50w, https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil_-150x58.jpg 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\r\n<p>The worst thing you can do is: not be interesting, not bring anything new, not be surprising, not be funny, not be moving. Prepare thoroughly. The mistakes you can make during a speech are far less important than the mistakes you can make beforehand. Make as much as you can beforehand. There is no such thing as too much preparation, there is only the wrong kind of preparation. Prepare, practice, conquer.<\/p>\r\n<p><\/p>\r\n<figure class=\"wp-block-image\">\r\n<ol>\r\n<li>They want to be entertained.<\/li>\r\n<li>They want to learn something.<\/li>\r\n<li>They want value for their money.<\/li>\r\n<li>They want you to succeed.<\/li>\r\n<li>They want to get what is promised. <br \/><br \/><\/li>\r\n<\/ol>\r\n<\/figure>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>They want to be entertained. They want to learn something. They want value for their money. They want you to succeed. They want to get what is promised.  [\u2026]<\/p>","protected":false},"author":3,"featured_media":2944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-speaking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoe je weet wat je publiek wil? | Jo De Poorter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jodepoorter.be\/en\/hoe-je-weet-wat-je-publiek-wil\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe je weet wat je publiek wil? | Jo De Poorter\" \/>\n<meta property=\"og:description\" content=\"Het ergste wat je kunt doen is niet interessant zijn, niets nieuws brengen, niet verrassend zijn, niet doen wat het publiek wil. Bereid je grondig voor. De fouten die je [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jodepoorter.be\/en\/hoe-je-weet-wat-je-publiek-wil\/\" \/>\n<meta property=\"og:site_name\" content=\"Jo De Poorter\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T11:50:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T17:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Zwart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Zwart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/\"},\"author\":{\"name\":\"Mathias Zwart\",\"@id\":\"https:\/\/jodepoorter.be\/#\/schema\/person\/563b71df4988b1ef880e8a0030a65116\"},\"headline\":\"Hoe je weet wat je publiek wil?\",\"datePublished\":\"2020-09-04T11:50:57+00:00\",\"dateModified\":\"2021-03-31T17:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/\"},\"wordCount\":94,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/jodepoorter.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg\",\"articleSection\":[\"Public Speaking\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/\",\"url\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/\",\"name\":\"Hoe je weet wat je publiek wil? | Jo De Poorter\",\"isPartOf\":{\"@id\":\"https:\/\/jodepoorter.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg\",\"datePublished\":\"2020-09-04T11:50:57+00:00\",\"dateModified\":\"2021-03-31T17:38:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage\",\"url\":\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg\",\"contentUrl\":\"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg\",\"width\":400,\"height\":267,\"caption\":\"Hoe je weet wat je publiek wil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Jo\",\"item\":\"https:\/\/jodepoorter.be\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe je weet wat je publiek wil?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jodepoorter.be\/#website\",\"url\":\"https:\/\/jodepoorter.be\/\",\"name\":\"Jo De Poorter\",\"description\":\"Communicatie strategie en training\",\"publisher\":{\"@id\":\"https:\/\/jodepoorter.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jodepoorter.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jodepoorter.be\/#organization\",\"name\":\"Jo De Poorter\",\"url\":\"https:\/\/jodepoorter.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/jodepoorter.be\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Jo De Poorter\"},\"image\":{\"@id\":\"https:\/\/jodepoorter.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/jodepoorter.be\/#\/schema\/person\/563b71df4988b1ef880e8a0030a65116\",\"name\":\"Mathias Zwart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/jodepoorter.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbcddd645a731ec316bea2cc3e9082c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbcddd645a731ec316bea2cc3e9082c1?s=96&d=mm&r=g\",\"caption\":\"Mathias Zwart\"},\"url\":\"https:\/\/jodepoorter.be\/en\/author\/mathiaszwart\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe je weet wat je publiek wil? | Jo De Poorter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jodepoorter.be\/en\/hoe-je-weet-wat-je-publiek-wil\/","og_locale":"en_GB","og_type":"article","og_title":"Hoe je weet wat je publiek wil? | Jo De Poorter","og_description":"Het ergste wat je kunt doen is niet interessant zijn, niets nieuws brengen, niet verrassend zijn, niet doen wat het publiek wil. Bereid je grondig voor. De fouten die je [&hellip;]","og_url":"https:\/\/jodepoorter.be\/en\/hoe-je-weet-wat-je-publiek-wil\/","og_site_name":"Jo De Poorter","article_published_time":"2020-09-04T11:50:57+00:00","article_modified_time":"2021-03-31T17:38:01+00:00","og_image":[{"width":400,"height":267,"url":"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg","type":"image\/jpeg"}],"author":"Mathias Zwart","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mathias Zwart","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#article","isPartOf":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/"},"author":{"name":"Mathias Zwart","@id":"https:\/\/jodepoorter.be\/#\/schema\/person\/563b71df4988b1ef880e8a0030a65116"},"headline":"Hoe je weet wat je publiek wil?","datePublished":"2020-09-04T11:50:57+00:00","dateModified":"2021-03-31T17:38:01+00:00","mainEntityOfPage":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/"},"wordCount":94,"commentCount":0,"publisher":{"@id":"https:\/\/jodepoorter.be\/#organization"},"image":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage"},"thumbnailUrl":"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg","articleSection":["Public Speaking"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/","url":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/","name":"Hoe je weet wat je publiek wil? | Jo De Poorter","isPartOf":{"@id":"https:\/\/jodepoorter.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage"},"image":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage"},"thumbnailUrl":"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg","datePublished":"2020-09-04T11:50:57+00:00","dateModified":"2021-03-31T17:38:01+00:00","breadcrumb":{"@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#primaryimage","url":"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg","contentUrl":"https:\/\/jodepoorter.be\/wp-content\/uploads\/2020\/09\/PUBL-31-Hoe-je-weet-wat-je-publiek-wil-.jpg","width":400,"height":267,"caption":"Hoe je weet wat je publiek wil"},{"@type":"BreadcrumbList","@id":"https:\/\/jodepoorter.be\/hoe-je-weet-wat-je-publiek-wil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Jo","item":"https:\/\/jodepoorter.be\/"},{"@type":"ListItem","position":2,"name":"Hoe je weet wat je publiek wil?"}]},{"@type":"WebSite","@id":"https:\/\/jodepoorter.be\/#website","url":"https:\/\/jodepoorter.be\/","name":"Jo De Poorter","description":"Communicatie strategie en training","publisher":{"@id":"https:\/\/jodepoorter.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jodepoorter.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/jodepoorter.be\/#organization","name":"Jo De Poorter","url":"https:\/\/jodepoorter.be\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/jodepoorter.be\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Jo De Poorter"},"image":{"@id":"https:\/\/jodepoorter.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jodepoorter.be\/#\/schema\/person\/563b71df4988b1ef880e8a0030a65116","name":"Mathias Zwart","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/jodepoorter.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbcddd645a731ec316bea2cc3e9082c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbcddd645a731ec316bea2cc3e9082c1?s=96&d=mm&r=g","caption":"Mathias Zwart"},"url":"https:\/\/jodepoorter.be\/en\/author\/mathiaszwart\/"}]}},"_links":{"self":[{"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":4,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":4758,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/posts\/1465\/revisions\/4758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodepoorter.be\/en\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}