Regularly get your crisis team together to identify weak spots and possible wrongdoing. Investigate delicate flanks and any problems. Create an emergency scenario, start the action, begin the repair […]

Kindness and determination. Hope and compassion. Power and modesty. Willingness and reliability. Everything becomes bigger on screen, every detail becomes important. You can often make agreements with an interviewer about […]

Look interested and benevolent and listen carefully. The better you master the situation and the matter, the better you will be able to listen. Try to look fresh […]

You have to say what you really know. Things you don't know about yet should be avoided. It is better to say: ,,we cannot communicate about that aspect at the moment […]

Look at the way you do that outside the crisis. Copy it. Be kind and determined. Prepare and expect the unexpected. Make sure that there are no external signs of tension […]

Clear, concrete and short. Come up with the questions that might be asked and the answers that you can give. Write it down. Practice it for yourself. Out loud and with someone […]

As someone who is important and who wants to help you. He/she is the link with your audience. It is not the person you are talking to, but the person through whom you are talking to […]

Vraag het op voorhand aan de journalist: waarover het moet gaan? Hoe lang moet het item duren? Voor welke uitzending is het bestemd? Wie wordt er nog meer geïnterviewd? Wat […]

When you get a call, ask what it is about, what they want to know from you, what their deadline is. Tell them you will call back within that time. Organize your thoughts […]

Don't get caught by surprise. Determine the place and time where you will speak to the press yourself. If you are approached in the parking lot of your company, invite the […]

That is possible and it is even useful. You can remove factual errors. They are almost always there. You cannot ask to delete things. It has been said. You […]

The news never sleeps, but there are times when it does occasionally doze off. You can sometimes take advantage of that. Newspaper editors have the day off before a day off. […]

The essence is that you know what is news, how it works and what the specific characteristics are. We are overwhelmed by a […]

Build a relationship with the media in unexpected times. Make sure you can be reached. Be trustworthy. 

The ten best response techniques from crisis managers: Try to come up with the questions yourself in advance. Have a statement, a mission and a vision. […]

  Deny. But only if there is solid evidence that you cannot be blamed for anything. Avoid. But only if there is great lack of clarity, uncertainty or nothing to blame. Apologize. […]

Be honest, open and compassionate. Be the most reliable source of information. Be that outside the crisis too. Try to be the sole or primary source of information. Find the […]

A crisis is coming. Look at the omens. Be informed. Create conditions where open communication is possible. Make sure there is a plan and a script. Practice. Do this under […]

Contact the CEO and the other protagonists. Bring out the plan you made in advance. Designate a spokesperson. Communicate from the same script. Know that the most important audience […]

Assemble a team of supervisors, human resources, legal, communication, technical and operational. Collect and organize all information. Look at the goals. What do you want to achieve and what to prevent. Remove […]

What happened? When? Where? Were you there? Why did this happen? What caused it? Who is responsible? Who is guilty? How could this happen? Where does […]

Always be prepared. Always be available. Focus on the issue itself. Show that you are working on a solution. Show compassion. Show that people are your primary concern. Say […]