How do you treat a journalist?

As someone who is important and who wants to help you. He/she is the link with your audience. It is not the person you are talking to, but the person through whom you are talking to those who are very important to you: employees, customers, shareholders, the general public. The journalist wants to understand and present it in a comprehensible way. Help with that. Put something on paper or email something in advance so that he/she has something to base on. If you deliver that, you already take a head start. Provide the correct spelling of your name and your exact job discription. Check whether he/she has noted this correctly.