How do you get out of the crisis as soon as possible?
- Deny. But only if there is solid evidence that you cannot be blamed for anything.
- Avoid. But only if there is great lack of clarity, uncertainty or nothing to blame.
- Apologize. Recover. Repair. Make it right. Be sincere. Solve it and say it.
- Sympathize. Show empathy with those affected and the public.
- Step forward. Decide or do something beyond the crisis. Something that jumps over it. That puts the focus and a view on the future.
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