How can you sell your idea?

You investigate. Whether it already exists, for example. And if it already exists, what you can add, change, make better or more unique. The best and most common ideas are not original, but thoroughly adapted, refined and especially tested combinations of pre-existing products.

In practice: Maxim Sergeant studied commercial sciences at Ghent University. His idea is a combination of two existing things: the bakery and the internet. You no longer have to queue at the bakery on Sundays, but you can order online in advance at bakkersonline.be. Or you pick it up yourself. Whether it is delivered. One new idea merged from two existing ones. It is not more than that. In 2015 he became the winner of the Ghentrepreneur Prize. In the meantime, he has also started up batting service.