
Only 7 percent of what you communicate consists of the words you speak. The rest is: body language, posture, facial expression, gestures, voice and tone. That 7 percent may seem like a small part of your communication, but it is the essential part. Not because of its size, but because of its leverage. It supports, strengthens and lifts up the remaining 93 percent. Barack Obama did say: "I would very much like to become president of the US." He said: 'Yes, we can.' Martin Luther King did not say: "I don't think it can be done like this any longer", but: "I have a dream." Jesus of Nazareth did not say: "leave that prostitute alone." Jesus said: "he who is without sin cast the first stone." Joseph Goebbels did not ask the German troops, "Would you like to be blown to pieces in the icy cold for nothing?" He asked, "wollt ihr den totalen Krieg?" ,,Do you want total war? ‘’ Choose your words carefully, pay attention to the images they evoke, and speak in such a way that there will be spoken of.