What are the ten things in a crisis that you should do right away?
- Contact the CEO and the other protagonists.
- Bring out the plan you made in advance.
- Designate a spokesperson.
- Communicate from the same script.
- Know that the most important audience is the workforce.
- Use all possible technology.
- Make important announcements in person.
- Make words match actions.
- Agitate quickly. An average crisis lasts 45 minutes to 12 hours.
- Take responsibility.
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