How can you get the right attention?

You can ask for it, scream for it, beg for it, but you won't get it until you: know how to generate it, catch it, send it and move it to where you want it. To yourself, your product, your message or something else. How do you handle that? The secret is: anchoring, divide and focus.

Anchor. Linking a certain feeling with a sound, smell or action. You undoubtedly know that uncomfortable feeling that comes over when you see a blue flashing light the your rear view mirror of your car. Seeing the light has no directly measurable influence on your condition but the connection you make does. You can also turn that around positively. Train yourself to associate a good feeling with a certain scent or music. Play that sound, spread that scent. Divide. Consciously shifting attention to a part of a situation. Mentally move it into smaller details or the bigger picture. When you divide upwards, you go from details to the abstract idea, when you divide down you go, from an abstract idea to concrete details. If you divide the statement 'I want a new car' downwards, you say: what should that car have specifically? If you split it up, you say: why do you need a car? Focus. Shift the attention point from the complications of the action, to the point where the result has already been achieved. Beyond the fear and insecurity. For example, say, "but just think of the liberation and happiness you will feel when you walk out after a visit to the dentist." Pay attention.Undivided and sincere. Listen, ask specific questions. Memorize and keep track. How many children someone has, what they are called, when they have their birthday, where they go on vacation and who their favourite artist is.

Writer's and / or entrepreneurial block is: a state of immobility and uninspiredness where you feel paralyzed and cannot make a start. When writing, it helps not to write down the first, but the second or third sentence. As long as you start. It doesn't have to be perfect, let alone good, as long as you start. In a company, it helps to just dive in and start doing something, even if you don't really know what or how. That will turn out naturally later.