How do you build a compelling story?

What is it actually, a compelling story. How do you recognize it. Simple, it is something you want to hear or read. Something you want to pass on. Something you can feel and learn from. Something where a beginning, a middle and an end. Something surprising, new but still recognizable, exciting yet predictable. Fresh and relevant. Entertaining and educational. It is the material from which films are made, and television series, and books, and games, and legends. It is what binds and sparkles. It is what excites and teases. Which is masterful and memorable. Start small and simple. Start close and well known. Start with personal and pleasant. Start and tell a story. Your story. 

“Communication is 20 percent what you know and 80 percent what you feel about what you know. - Jim Rohn, author.