How can you make it interesting for the meda?

When you open a newspaper and randomly point to an articler, you can say exactly why the editor-in-chief decided to publish it. The reason is quite simple: we are only interested in a limited number of things that make our lives more beautiful, better, more useful or healthier. The safety of ourselves and our loved ones, financial security, comfort, health, sex et cetera, In a good newspaper or medium there is an article about these subjects every day. Whoever is going to present about whatever, you should actually work as a journalist. What does the reader, viewer, listener want to know? What does he care for? And what does he benefit from?