
Attentive viewers see opportunity, opportunity lead to imagination, imagination leads to creation, creation leads to profit. Albert Einstein put it this way: "imagination is more important than knowledge." Seeing and exploring opportunities is essential in finding solutions. Not only finding the only answer, but especially the suitable answer. Successful people have an eye for alternatives, ways out and plans b, c and d. They can see and appreciate an idea like no other. Opportunities arise with an idea, an inspiration, a splash of inspiration. It is the eye for the big picture and an eye for detail at the same time that can make the difference.