
Clothing is important. If you don't say anything. But especially when you want to speak up. It is important that clothing: firstly, is there, secondly, is not distracting, thirdly, says the same thing you want to say. Clothing must also, sit comfortably and suit the circumstances. Despite all emancipation, we still associate cliché clothing with cliché messages. On television, toothpaste is still being touted by an elderly, preferably greying man in a white coat. It never says in a caption that he is a dentist or a professor of dentistry, but we all think so. We can also show a busty blonde with a deep neckline and more university degrees, but we are more likely to associate her with lingerie and beauty care than with a dental practice. It's a shame for Joan of Arc and Marie Curie, but it's no different. Keep that in mind.