How do you renew yourself?

Ethan Siegel's business partner thought he was crazy. In the midst of the financial and economic crisis of 2009, he launched expensive and sophisticated loudspeakers on the market. Don't people want to hear speakers before they buy them? Yes, but that's not what Siegel's idea was about. His innovative discovery was that he sold his boxes directly from wholesalers to consumers via the internet. In the first six months of 2009, Orb Audio had sales of $ 4 million. What was the innovative? The special thing about his marketing idea was that the customers bought their high quality boxes online. Where such boxes cost an average of $ 2,500 in the store, Siegel could offer them for $ 1,000. He also added a 30-day money-back guarantee. Customers could install the boxes at home and return them within a month if they were not satisfied.