How do you make it stick?

How what you have to say differs from the rest. What are the specific benefits of your person, product or proposal. Mark them verbally, let them pop out and hack into them. Make sure you speak as tangibly and as measurably as possible. Be specific. Try to present figures as comprehensively as possible. Make sure they are specific, relevant and palpable. A domain of 1 hectare is 2 football fields. Someone who is 10 kilos overweight, carries 40 packs of butter with him. And someone who smokes two packs of cigarettes a day smokes 15,000 cigarettes a year, a chain of more than 1 kilometre if you put them all in a row.